Wherever there are flowers, art is never far away. Consider the peony with its gigantic blossoms like soft pink clouds drifting across a summer sky. Or the poppy, with paper-thin red petals trembling in the wind.

What are they, and what do they tell us?

We believe that even the most precise scientific descriptions of flowers leave something essential unsaid. They tell us very little (or nothing) about beauty, wonder, fleetingness, or fragility. At the same time, many artists, such as Georgia O’Keeffe and Vanessa Bell, place floral motifs at the heart of their work. By painting them, they speak about so much more — far beyond flowers alone.

Welcome to FLORAL FAN

Floral Fan is an independent, biannual online magazine for artful flower lovers

Founded in 2026, Floral Fan moves freely and intuitively through the world of flowers, gardens, art, and bits of cultural history too.

We publish two carefully curated issues a year, and each issue centers on a single theme. And because we love growing and arranging flowers, we always include some practical advice.

Floral Fan is created by artist, photographer Kreetta Järvenpää and journalist Anna Varakas.

We are based in Helsinki, Finland.

Available Issues

  • A small bouquet of purple and white irises with some yellow accents, arranged in a clear glass vase, placed in front of a vintage chalkboard with a wooden frame, on a wooden table, with a beige cloth cloth backdrop.

    Iris Issue

    Read about bearded irises created by gardener and plant breeder Peter Joy, as well as about artist and plantsman Cedric Morris. Learn from floral designer India Hurst how to cultivate bearded irises as cut flowers — and much more.

Featured Stories

News & Notes

Close-up of various colorful wildflowers, including red poppies, yellow blooms, and white daisies, in a green field.

Latest:

June 8 — Wish I was there …

May 18 — Can a car and a rainbow have anything in common? …

Apr 21, 2026 — Iris issue launches in April. Read about our thoughts behind the new magazine. …

About Us

Kreetta Järvenpää and Anna Varakas, founders of Floral Fan magazine in an art studio with floral arrangements and artwork.

We are Kreetta and Anna, the founders of Floral Fan.

Kreetta is an artist and photographer, and Anna is a journalist.

Together, we created Floral Fan — a magazine for all floral fans.

But which garden first set us on our shared path?

Collaborations

Two ceramic vases containing blue and purple flowers with green leaves, placed on a wooden surface against a dark green wall and a beige framed art piece.

Looking for a partner for your idea?

If you are passionate about flowers, nature, craftsmanship, and creativity, Floral Fan could be a natural partner for you.

Flower Market

Close-up of yellow and purple iris flowers with green leaves against a textured light gray background.

Bearded Irises for Sale

The Tommola Farm is one of Finland’s oldest working farms, with a history stretching back to the 1570s.

Today, the farm is run by Simo and Eija Tommola. Simo cultivates plums and cherries, while Eija tends an extensive collection of perennials, a show garden, and a nursery.

For lovers of bearded irises, it is an essential destination. Take a look!

FLORAL FAN

Online Magazine for Artful Flower Lovers

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